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2024-12-09 13:45:19

Building Healthcare Provider Trust: The Role of CRM in Pharma's Journey to Value-Based Engagement

In this ever-evolving, healthcare-related environment, trust is the bedrock of successful partnerships between pharmaceutical companies and HCPs. In an industry that's slowly but surely turning toward value-based care—a model where outcomes mean more than volumes of services—pharmaceutical companies are rethinking their HCP engagement model, placing CRM systems at the heart of the...

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