What would it take for your book to stand out in a noisy marketplace? That’s the question every writer faces, whether publishing traditionally or independently. Smith Publicity, a leading New Jersey-based author promotion and book marketing company, specializes in book promotion campaigns that significantly amplify a book’s visibility. But are these efforts genuinely worth the...
In the contemporary B2B marketplace, using outdated techniques like indiscriminately targeting a broad audience is ineffective. Individual marketers are now adapting personalized engagement techniques using account based marketing (ABM), but ABM strategies on their own are incomplete and need to be optimized with intent data.
ABM intent data specifically refers to the active research...
Introduction
Brief Overview of Digital Marketing Evolution
Digital marketing has come a long way from humble beginnings with simple banner ads to intelligent, data-backed approaches. Nowadays, broadcasting a general message and waiting for the best is no longer sufficient. Consumers anticipate and insist on being treated in a personalized manner. This development has also created the...