With more and more videos, podcasts and other content being produced, companies or creators are always seeking to be discovered and consumed. Although good audio and video can be sexy, one of the most overlooked SEO strategies is transcription. Good transcripts are essential in making video and podcast content more searchable, discoverable, and user-friendly.

So lets dig into how accurate transcripts benefit Video and Podcast SEO.

Engines Don’t Listen, They Read TextsNTSTATUS: Search engines may index text but no audio.

Search engines cannot approximate the way humans “listen” to audio or watch videos. They use text more than anything else to get content. With correct transcripts, enunciated speech becomes searchable text which can be indexed by search engines to provide a complete context of your video or podcast.

This enhances the keyword relevance, topic clarity and ranking potential on search results.

Increased Keyword Coverage and Relevance

Audio content transcribed correctly contains long-tail keywords, industry words, and conversational slang people use when they search online. Those keywords makes your content able to rank for more types of searches without being accused of keyword stuffing.

The correct transcriptions are also important for spelling of brand names or industry terminology as well as place names (for SEO optimization).

Improved On-Page SEO Opportunities

Transcripts can be reused as on-page elements to increase SEO friendly content:

• Video descriptions
• Blog posts and articles
• Subtitles and closed captions
• FAQ sections
• Featured snippet content

Incorporating transcripts on web pages builds word count and relevancy, while enhancing Page Authority and search engines rankings.

Higher User Engagement and Reduced Bounce Rate

Transcripts allow users to read, skim, or search for content in a video or podcast. This results in better user experience, particularly for users who like to read or are in a sound-constrained environment.

Uplift engagement metrics, i.e., longer session duration and less bounce rate thereby enhances SEO peformance.

Enhanced Accessibility and Compliance

Transcripts provide accurate text of video and podcast content for people who are deaf or hard of hearing. They also comply with accessibility standards and are legal in most areas.

Search engines prioritize content that’s inclusive and accessible, which in turn can benefit search visibility and credibility.

Increased Content Shareability and Backlinks

Text-based content extracted from transcripts is a more efficient way to quote and reference this material. Bloggers and journalists, as well as researchers in general, are more likely to provide links to transcript-based articles or embedded video pages.

Backlinks Getting high voltage backlinks in High PR Sites for transcript content is the best way to increase DA and SEO ranking.

Improved Quality in Voice and Semantic Search

Correct transcripts FURTHER your linguistic SEO, informing search engines of context, intent and concept-relation. This is particularly valuable for voice search which is dominated by conversational queries.

Good affordable transcription services increases chances of showing up in voice search results and featured snippets.

Multilingual SEO Benefits Through Translation

Transcripts themselves can be translated into many languages. This enables companies to repurpose videos and podcasts for the global market and multilingual SEO without needing to produce content from scratch.

The issuance of correct transcripts maintains consistency and clarity from one translation to another.

Conclusion

Transcripts are more than just words that describe audio – they’re the power of SEO themselves. The usefulness of transcripts in enhancing the SEO of videos and podcasts includes enhanced indexability, keyword coverage, user engagement values increased accessibility, and content repurposing.

For companies and creators who want to extend the reach of their content and the ROI of an asset, professional transcription services represent a savvy and serious SEO investment.

Read More: https://www.tridindia.com/blog/how-to-find-a-transcription-company/