If you use both Facebook and Instagram, you’ve probably faced that moment where you post something amazing on Facebook and wish your Instagram followers could see it too. Maybe it’s a great photo, a funny reel, or just a post you’re proud of. Instead of uploading the same thing twice, wouldn’t it be nice if you could just share it directly?

The good news is — you can.
Meta (the parent company of both Facebook and Instagram) has made it super easy to connect your accounts and cross-post content between the two. Whether you’re a creator, small business owner, or someone who just likes sharing life updates, this feature can save you a lot of time.

Let’s go step by step through the easiest ways to share your Facebook post on Instagram in 2025.

Why Sharing Facebook Posts on Instagram Makes Sense

Most of us use both apps for different things. Facebook is great for longer updates, community discussions, and family connections. Instagram, on the other hand, is more visual — it’s where people scroll for quick content, photos, and reels.

So when you share your Facebook post on Instagram, you:

• Save time – No need to rewrite or re-upload.
  
  

• Reach a wider audience – Your followers on both platforms get to see the same update.
  
  

• Stay consistent – Your brand or personal content looks uniform everywhere.
  
  

• Keep engagement high – People interact differently on each app, so you’re doubling your chances of getting noticed.
  
  

Step 1: Link Your Facebook and Instagram Accounts

Before you can share anything between platforms, you have to connect them. It’s a one-time setup, and after that, you’re good to go.

Here’s how to do it:

1. Open the Facebook app on your phone.
   
   

2. Tap the menu icon (☰) in the top-right corner.
   
   

3. Go to Settings & Privacy → Settings.
   
   

4. Scroll to Accounts Center (it’s under the “Meta” section).
   
   

5. Tap Add Instagram account and log in to your Instagram.
   
   

6. Confirm, and you’re done.
   
   

Once the accounts are linked, you’ll start seeing options like “Share to Instagram” when you post on Facebook.

Step 2: Share Your Facebook Post on Instagram

There are a few different ways to do it depending on what type of post you’re sharing. Let’s go through them.

Option 1: Share While Creating a New Post

This is the easiest and most direct method.

1. Open Facebook and start writing a new post.
   
   

2. Add your caption, photo, or video as usual.
   
   

3. Before hitting Post, scroll down and find Share to Instagram.
   
   

4. Toggle it on.
   
   

5. Tap Post, and that’s it.
   
   

Your post will instantly appear on both Facebook and Instagram.

Note: This only works for posts with images or videos. Text-only updates can’t be shared to Instagram because it’s a visual platform.

Option 2: Share an Existing Facebook Post Manually

Maybe you posted something on Facebook a while ago and now want to share it on Instagram too. You can easily do that:

1. Open your Facebook post.
   
   

2. Tap the three dots (⋯) on the post.
   
   

3. Select Save photo or Download video.
   
   

4. Open Instagram, tap the “+” button, and upload it.
   
   

5. Add a caption, hashtags, and share.
   
   

This method gives you more freedom — you can tweak your caption or even use a different filter that fits your Instagram vibe.

Option 3: Use Meta Business Suite (For Creators and Brands)

If you manage a business or creator account, Meta Business Suite is honestly a lifesaver. It lets you handle everything — posts, messages, and analytics — from one dashboard.

Here’s how:

1. Go to Meta Business Suite on your computer or open the mobile app.
   
   

2. Log in using your connected accounts.
   
   

3. Click Create Post.
   
   

4. Write your caption, upload visuals, and select both Facebook and Instagram as platforms.
   
   

5. Click Publish (or schedule it for later).
   
   

This tool is great if you post regularly or manage multiple pages. It keeps everything synced and saves tons of time.

Option 4: Share Facebook Reels to Instagram

Reels are the star of social media right now, and yes, Facebook now allows you to share your Reels directly to Instagram too.

Here’s what you do:

1. Open your Facebook Reel.
   
   

2. Tap the Share icon.
   
   

3. Choose “Share to Instagram Reels.”
   
   

4. You can edit the caption, hashtags, or cover photo if you like.
   
   

5. Tap Share.
   
   

Your Reel will appear on both apps — helping you reach audiences in two places at once.

Tips Before You Cross-Post

Now, before you start sharing every post to both platforms, here are a few simple tips to make your content perform better:

1. Adapt Your Captions

What works on Facebook doesn’t always feel right on Instagram. Facebook captions can be long and detailed; Instagram ones should be short, catchy, and emotional.

2. Add Hashtags on Instagram

Facebook doesn’t rely on hashtags, but Instagram does. Add 3–5 relevant hashtags that fit your post.

3. Watch Out for Image Sizes

Instagram prefers vertical or square images, while Facebook often handles horizontal ones better. Crop or adjust your photo before posting if needed.

4. Don’t Paste Links in Instagram Captions

Links in Instagram captions don’t work. If you’re promoting something, use your bio link or the Link sticker in stories.

5. Double-Check Your Connection

If you don’t see the “Share to Instagram” option, open Accounts Center again and reconnect both apps — it fixes most issues.

Common Problems and How to Fix Them

Pro Tips for Better Cross-Posting

• Post when your audience is active. Evenings and weekends usually work best.
  
  

• Respond quickly to comments on both platforms — engagement boosts visibility.
  
  

• Keep an eye on analytics. Meta Business Suite shows how each post performs on both apps.
  
  

And remember, you don’t have to share everything from Facebook to Instagram. Choose what fits — visuals, short updates, or Reels work best.

Final Thoughts

In 2025, sharing a Facebook post on Instagram is easier than ever. Meta has clearly realized that people don’t want to waste time creating the same post twice. So whether you’re posting vacation photos, business updates, or a simple thought of the day, you can now reach both your audiences in just one tap.

The process is quick, clean, and smart — and once your accounts are linked, it becomes part of your daily social routine.

So next time you post something great on Facebook, don’t let it stop there. Let your Instagram followers enjoy it too — after all, great content deserves to be seen everywhere.