Golf Tourism Market Outlook

The global golf tourism market attained a value of approximately USD 24.22 billion in 2024. Aided by the rising popularity of sports tourism, increasing disposable incomes, and the growing appeal of golf as a luxury leisure activity, the market is projected to grow at a CAGR of 7.40% between 2025 and 2034, reaching a value of around USD 49.46 billion by 2034.

Golf tourism refers to travel undertaken with the primary purpose of playing golf at established courses or visiting golf destinations, often combined with leisure, luxury, and business activities. It encompasses both domestic and international travel and is supported by related hospitality services such as resorts, hotels, transport, and premium experiences. With the rise of experiential travel and the increasing integration of sports into tourism packages, golf tourism has emerged as one of the fastest-growing segments in the global travel and leisure industry.

The market is being propelled by strong growth in international travel, rising interest in sports tourism among high-net-worth individuals, and the development of integrated resorts that combine golfing experiences with luxury amenities. Countries such as Scotland, the United States, Spain, Portugal, and Thailand are among the top destinations, while emerging markets in Asia-Pacific and the Middle East are also gaining traction due to the establishment of world-class golf courses and resorts.

Golf Tourism Market Size

The global golf tourism market size reached USD 24.22 billion in 2024, driven by the dual appeal of golf as both a sport and a leisure activity. The rising number of international travelers seeking premium experiences has significantly contributed to the expansion of the market. As sports tourism continues to gain prominence, golf tourism is expected to play an increasingly central role in the global travel sector.

The size of the market is further amplified by the role of complementary services such as luxury resorts, wellness spas, gourmet dining, and cultural experiences, which often accompany golf tourism packages. Many international resorts are marketing themselves as premium golf destinations, thereby adding substantial value to the market. By 2034, the market is anticipated to nearly double in size, reaching USD 49.46 billion, supported by steady growth in travel spending and increasing demand for unique, activity-based tourism experiences.

Golf Tourism Market Share

The market is fragmented but competitive, with major shares held by established golf destinations and luxury hospitality brands. North America and Europe currently dominate the market, with the United States, Scotland, Ireland, Spain, and Portugal being leading hubs. These regions benefit from a strong heritage of golf, globally renowned courses, and well-established tourism infrastructure.

Asia-Pacific is an emerging player in the golf tourism market, with Thailand, Vietnam, South Korea, and China witnessing growing demand. These countries have made significant investments in developing international-standard golf courses and promoting them as part of luxury tourism campaigns. The Middle East, particularly the United Arab Emirates and Saudi Arabia, is also gaining ground, with world-class golf events and integrated resorts driving market share growth.

The market is further supported by the role of international sports organizations, tournaments, and sponsorships, which help destinations gain visibility and attract international tourists. The proliferation of airline partnerships and affordable travel packages also contributes to increasing market penetration in regions previously underserved by golf tourism.

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Golf Tourism Market Trends

Several key trends are influencing the growth of the global golf tourism market. One of the most significant trends is the rising preference for luxury travel experiences. Golf tourism often overlaps with luxury tourism, as travelers seek exclusive resorts, private clubs, and customized itineraries that combine sports, leisure, and wellness.

Another trend is the growing popularity of golf tournaments and events as tourist attractions. Prestigious international events such as the Ryder Cup, PGA Tour, and European Tour attract thousands of spectators and participants, creating a strong link between professional golf and tourism. Destination marketing strategies increasingly highlight such events to drive tourism.

Sustainability is also becoming an important trend in golf tourism. With growing environmental concerns, many golf resorts are adopting eco-friendly practices such as water conservation, renewable energy usage, and biodiversity preservation. Sustainable golf courses are gaining recognition and attracting environmentally conscious travelers.

Digitalisation and technology integration are reshaping the market, with online platforms enabling tourists to book golf packages, virtual tours of resorts, and mobile applications that provide personalized recommendations. The use of data analytics by resorts and travel agencies helps in tailoring offerings to suit traveler preferences, thereby enhancing customer satisfaction.

Drivers of Growth

Several factors are driving the global golf tourism market forward. Rising disposable incomes and an expanding middle-class population in emerging economies are boosting demand for premium travel experiences. Golf, being associated with prestige and exclusivity, has become a preferred activity for high-income travelers seeking leisure and networking opportunities.

The growth of international tourism is another strong driver. As more people travel across borders for leisure and business, golf tourism benefits from being an activity that combines sport with luxury and recreation. Business travelers, in particular, are increasingly incorporating golf into their itineraries, further fueling market demand.

The expansion of golf infrastructure is also contributing to growth. Governments and private investors are actively developing golf courses, luxury resorts, and integrated tourism facilities to attract high-spending international tourists. These investments are particularly evident in Asia-Pacific and the Middle East, where golf is seen as a strategic avenue for tourism development.

In addition, the increasing popularity of wellness tourism is indirectly supporting golf tourism. Resorts that combine golf with spa treatments, yoga retreats, and wellness programs are catering to travelers seeking holistic experiences, thereby broadening the appeal of golf tourism.

Golf Tourism Market Segmentation

The market can be divided based on type, service type, and region.

Market Breakup by Type

• Domestic
• International

Market Breakup by Service Type

• Personal Tours
• Professional Tours

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

Some of the major players explored in the report by Expert Market Research are as follows:

• Golf Tours International Ltd
• GruppeCosta Rica’s Golf Vacation
• GolfinSouthAfrica Ltd
• EFR Leisure Travel
• travelOsports
• My Golf Tours
• Golf Tourism England
• Golf International
• International Golf Specialists
• Golftripz
• Others

Challenges and Opportunities

Despite strong growth, the golf tourism market faces challenges. One key challenge is the high cost associated with golf tourism, which may limit accessibility to affluent travelers only. The need for significant investments in infrastructure, including maintenance of golf courses and luxury facilities, can also pose challenges for destinations.

Environmental concerns represent another obstacle. Golf courses require large amounts of land and water, raising issues of sustainability, especially in regions facing resource scarcity. Destinations that fail to adopt eco-friendly practices risk criticism and reduced appeal among environmentally conscious travelers.

Seasonality is another challenge, as golf tourism is often influenced by weather conditions. Destinations in colder regions may face limited tourist inflow during off-seasons, which can affect revenue stability.

However, these challenges also present opportunities. Sustainable tourism practices can create differentiation for destinations, appealing to eco-conscious travelers. Emerging economies with growing tourism industries present untapped potential, particularly in Asia-Pacific, Latin America, and the Middle East. The development of affordable yet premium travel packages also provides opportunities to widen the customer base beyond high-net-worth individuals.

Moreover, the increasing influence of digital marketing and online platforms creates opportunities for destinations and tour operators to reach a global audience effectively. By leveraging digital technologies, destinations can enhance visibility and attract diverse customer segments.

Golf Tourism Market Forecast

The global golf tourism market is expected to witness robust growth over the forecast period. By 2034, the market is projected to reach approximately USD 49.46 billion, nearly doubling its size from 2024. This growth will be supported by steady demand from high-income travelers, rising investments in golf tourism infrastructure, and the expansion of integrated resorts offering holistic leisure experiences.

North America and Europe will continue to dominate the market due to their rich golfing heritage, iconic courses, and established tourism networks. However, Asia-Pacific and the Middle East are expected to emerge as strong growth regions, benefitting from rising international travel, government-led tourism initiatives, and global events hosted in these areas.

The market will also be shaped by innovations in sustainable tourism, digitalisation, and customer-centric offerings. Resorts and destinations that prioritize eco-friendly practices, personalization, and premium experiences will be best positioned to capture future opportunities.

The global golf tourism market is poised for significant expansion in the coming decade. With rising interest in luxury and sports tourism, growing international travel, and continuous investment in infrastructure, the market is expected to remain a vibrant and dynamic segment of the global tourism industry.

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