With the current fast-paced digital age, companies are quickly turning to digital signage technologies to help them engage customers, communicate better, and increase sales. The increasing popularity of this form of communication has made the profession of Digital Signage Reseller or White Label Digital Signage provider a profitable business venture among agencies, IT firms and entrepreneurs.

What is a Digital Signage Reseller?

A Digital Signage Reseller is a company or an individual who collaborates with a digital signage vendor to market their goods and services using their own business model. Resellers can utilize ready-made solutions to build digital signage instead of developing their own platform; they can add value with setup, customization, support, and content management.

What is White Label Digital Signage?

White Label Digital Signage is an already existing digital signage software or platform, which you can rebrand and sell as your own brand. In white-label solutions, the company can incorporate its own logo, brand colors, and identity, with the underlying software being operated by the provider.

What are the Advantages of White Label Digital Signage?

Brand Ownership - Offer the software as your own without having to disclose the provider

Quick Go-to-Market - There is no need to develop a platform; it is just necessary to rebrand and commence selling.

Client Trust -The ability to provide branded solutions increases the trust in your company.

Full Flexibility - You will be able to choose your pricing model and introduce your own service packages.

Industries that Require Digital Signage Solutions

The following are the industries with high demand of Digital Signage Reseller or White Label Digital Signage service:

Retail Stores - promote products, discounts, and seasonal offers.

Restaurants & Cafes - Promotion and Digital menu boards.

Hospitals & Clinics- Wayfinding and patient communications.

Educational Institutions- Postings of events, event updates, and schedules.

Corporate Offices - internal communication and productivity displays.

Transportation Hubs - Real time schedules, alerts and adverts.

Digital Signage Reseller & White Label Digital Signage: A Complete Guide

1.     Select a Trusted Digital Signage Solution Provider – Find strong software, scalability and cloud.

2.     Choose Your Business Model – Will you resell and develop your own brand.

3.     Create Service Packages- Provide setup, content creation, and maintenance.

4.     Promote Your Services- Promote your services using SEO, paid advertisements, and social media.

5.     Build Long-Term Relationships - Provide superior support to win recurring revenue.

Final Thoughts

The digital signage market is growing at a tremendous rate and the possibility of becoming a Digital Signage Reseller or starting a White Label Digital Signage business has never been bigger. When you have the right provider, branding strategy and service model, you can build a profitable digital signage business that can deliver real value to clients in a variety of industries.