Real estate wholesaling is one of the most accessible ways to enter the property market without large amounts of capital. In wholesaling, you don’t buy houses — you simply find great deals and sell the rights to purchase those deals to investors.
Think of it as being a middleman between a motivated seller and a cash buyer. You profit by assigning the purchase contract to the buyer at a higher price and keeping the difference.
Why Start with Wholesaling?
Wholesaling is often considered a low-risk entry into real estate investing. Here's why:
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No credit checks required
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No need to buy property
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No rehab work
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Quick turnaround on profits
It’s all about learning how to find deals and how to negotiate.
Step 1: Learn the Basics
Before jumping in, take time to understand how real estate wholesaling works. There are tons of free resources online — blogs, YouTube channels, podcasts, and forums. Focus on learning:
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How to find motivated sellers
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How to structure wholesale contracts
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What a purchase agreement and assignment contract are
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Local laws related to wholesaling
Pro Tip: Join real estate groups on Facebook or attend local REIA (Real Estate Investors Association) meetings.
Step 2: Understand Your Local Market
Every real estate market is different. What works in Phoenix may not work in Chicago. Start analyzing your local market trends:
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What neighborhoods are hot?
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Where are cash buyers buying?
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What kind of properties are being flipped?
Use sites like Zillow, Redfin, and Realtor.com to get a feel for local home values and recent sales.
Step 3: Build a Buyers List
Your buyers are other investors who purchase properties for flipping or renting. You’ll assign your contracts to these people.
Here’s how to find cash buyers:
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Attend local investor meetups
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Search public records for recent cash sales
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Check Craigslist, Facebook Marketplace, and LinkedIn
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Use bandit signs: “Handyman special – cash only – call now”
Keep their contact info, criteria, and areas of interest in a spreadsheet.
Step 4: Find Motivated Sellers
Motivated sellers are the key to successful wholesaling. These are people who need to sell quickly, often due to:
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Foreclosure
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Divorce
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Inherited property
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Property damage or neglect
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Behind on taxes or mortgage
Ways to find motivated sellers include:
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Driving for dollars: Look for run-down homes and contact the owners
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Direct mail: Send postcards or letters to absentee owners or probate leads
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Cold calling: Use skip tracing tools to find phone numbers of property owners
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Online ads: Run simple ads on Facebook or Craigslist offering to buy homes for cash
Step 5: Analyze the Deal
Once you find a potential seller, you must evaluate the property. Determine:
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ARV (After Repair Value): What would the house sell for once it’s fixed up?
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Repair Costs: Estimate how much it would cost to rehab
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MAO (Maximum Allowable Offer): A common formula is:
MAO = ARV x 70% – Repair Costs
This formula helps ensure there’s room for your profit and your buyer’s profit.
Step 6: Lock Up the Deal
If the numbers make sense, sign a purchase agreement with the seller. This gives you control of the deal and the legal right to assign it.
Make sure your contract includes:
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An “assignment clause” so you can transfer it
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An inspection period so you can back out if needed
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A low earnest money deposit (as low as $10–$100)
You don’t need to close on the property — you’re simply getting it under contract.
Step 7: Assign the Contract
Now it’s time to present the deal to your cash buyers list. Email them or call them with:
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The property address
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Pictures and repair estimates
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ARV and asking price
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Contract details and your assignment fee
Once a buyer agrees, they sign an assignment contract and give a deposit. Your job is nearly done.
Step 8: Close and Get Paid
A title company or real estate attorney will handle the closing. They’ll make sure the paperwork is in order and the seller, buyer, and you get paid.
Your profit is the difference between the contract price with the seller and what your buyer pays.
Example:
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You contract the property for $100,000
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You assign it to a buyer for $110,000
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Your assignment fee is $10,000
Boom. Deal done.
Tips for Beginners
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Start with free or cheap tools: Google Sheets, Propstream trial, Driving for Dollars apps
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Stay consistent — it might take 30–50 calls or mailers to land your first deal
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Always be learning: Watch wholesaling videos, read success stories, and network
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Be honest with sellers — never promise what you can’t deliver
Final Thoughts
Getting started with real estate wholesaling from scratch takes hustle, learning, and patience — but it’s one of the fastest ways to get into real estate with almost no money.
Once you close your first deal, everything becomes easier. Use that momentum to reinvest in your education, marketing, and network. Within months, you could build a full-time business flipping contracts instead of houses.
Important Links
How to Buy Your First Investment Property in 2025
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