UpHex is software or platform that designs an advertisement for both Facebook and the marketplace of Instagram, which greatly simplifies and streamlines the whole process of advertisement creation. It goes far beyond the regular ad creation tools which are available directly from Facebook Ads Manager: pre-designed templates, image and video editing capabilities, text overlay options, and sometimes AI-powered design suggestion among others. The whole concept of the Ad Maker was to empower people, almost everyone, so that they could create those highly attractive and effective ads which could capture audiences in their social media pages and be able to drive the desired result within that platform.