wechat2025-10-22104247664.webp

From October 20th to 23rd, 2025, the 33rd Shenzhen Gifts & Home Products Exhibition was grandly held at the Shenzhen World Exhibition & Convention Center (Bao'an). As a leading manufacturer of emergency and outdoor equipment in China, BALA TECH made a stunning appearance with its two major brand matrices—MEDING (emergency radios) in the emergency field and BALACN (outdoor fans) in the outdoor field, at Booth No. 16C31-33. With its dual-track layout of "emergency guarantee + outdoor experience", it demonstrated the technical accumulation and innovative vitality of "Made in China" in segmented fields to users at home and abroad. During the exhibition, it was very popular, and many customers expressed their intention to visit the factory. The industry response was enthusiastic.

Dual-Brand Matrix Attracts Attention, Emergency and Outdoor Equipment Show the Hard Power of Made in China

At the exhibition site, the two series of products of BALA TECH, MEDING emergency radios and BALACN outdoor fans, formed a strong combination. MEDING emergency radios have long been star products in the field of emergency disaster prevention with their all-round configurations such as multi-band radio, emergency lighting, hand-cranked power generation, and solar charging. The BALACN outdoor fan, with "long battery life, multi-function, and scenario-based design" as its core, creates a comfortable experience for outdoor enthusiasts.

BALACNMEDING

Mr. Schmidt, a buyer from Germany, said: "MEDING's emergency radios have a good reputation in the European disaster prevention market. This time, seeing that BALACN's outdoor fans also perform well, the product extension from emergency to outdoor is very strategic. I am very much looking forward to visiting the factory to gain an in-depth understanding of their research and development and production systems." According to statistics, during the exhibition, more than 300 groups of domestic and foreign customers put forward the demand for factory inspections, covering multiple fields such as emergency material procurement and outdoor equipment distribution.

MEDING

Authoritative Comments from Industry Experts, Optimistic about the Development Prospects of Emergency and Outdoor Equipment Markets

During the exhibition, many industry experts expressed their professional opinions on the development trends of the emergency and outdoor equipment markets:
  • Li Jun, Secretary-General of the China Emergency Industry Association, pointed out: "With the improvement of disaster prevention awareness, the demand for the emergency equipment market continues to grow. Brands like MEDING have become industry benchmarks with their technical accumulation and market reputation. In the outdoor equipment field, driven by consumption upgrading, users have increasingly higher requirements for 'experience' and 'professionalism' of products. The emergence of BALACN fills the high-end gap in the outdoor fan field, and the dual-track layout model is worthy of reference by the industry."

    fa183ae1bcf35c21aceabcf5c60b41f3.webp

  • Anna Liu, an analyst at the International Outdoor Equipment Trend Research Institute, commented: "The global outdoor economy is booming, and the advantages of Chinese brands in 'functional innovation' and 'cost control' are becoming increasingly obvious. The performance of BALACN's outdoor fans in battery life and scenario adaptability has completely reached the international first-class level, which indicates that the competitiveness of Made in China in the outdoor equipment field is shifting from 'price advantage' to 'technology + experience advantage'."

    quality,q_100

  • Mr. Adi, representative of the Southeast Asian Disaster Prevention Material Procurement Alliance, said: "Natural disasters occur frequently in Southeast Asia, and MEDING's emergency radios are a 'regular' on our procurement list. This time, seeing BALA TECH expand its outdoor category, for us procurement parties who pay attention to both disaster prevention and outdoor markets, the possibility of one-stop cooperation has greatly increased, and we are very much looking forward to in-depth docking in the future."

    quality,q_100

Betty He, General Manager of BALA TECH: From Emergency to Outdoor, Upgrading User Experience with Technological Innovation

Betty He

When interviewed at the exhibition site, Betty He, General Manager of BALA TECH, shared the company's development history and strategic layout:
 
"BALA TECH's development originates from the dual thinking of 'safety and experience'. Many years ago, we aimed at the market gap in the field of emergency disaster prevention and founded the MEDING brand, focusing on the research and development and production of emergency radios. By accurately grasping the 'pain points of emergency scenarios'—such as ensuring information acquisition and basic power supply when power is cut off and communication is interrupted—MEDING has grown rapidly. Today, it has become the leading emergency radio brand in China. It has provided information support to the public in many domestic flood, earthquake and other disaster prevention and emergency events, which is the value of our deep cultivation in the emergency field.

quality,q_100

With the extension of user needs, we found that the pain points of 'electricity anxiety' and 'experience upgrade' in outdoor scenarios are also prominent, so we launched the BALACN outdoor fan brand, which is our new category exploration. The core goal of BALACN is to enhance the user's outdoor experience—through long-life batteries, intelligent control, multi-scenario adaptation and other designs, outdoor enthusiasts can enjoy 'electricity freedom' and 'comfortable experience' when camping and exploring. From emergency to outdoor, we have always adhered to 'technology-driven'. In the future, we will continue to increase research and development in these two fields. On the one hand, we will consolidate MEDING's leading position in the emergency field. On the other hand, we will build BALACN into a new benchmark in the outdoor fan field, providing better products and services for users around the world."

 
At this Shenzhen Gifts Exhibition, the dual-brand matrix of BALA TECH not only demonstrated the company's profound accumulation in the emergency field but also highlighted its innovative vitality in the outdoor field. With the gradual advancement of factory inspections and the continuous increase of research and development investment, BALA TECH is expected to achieve dual-wheel drive in the emergency and outdoor equipment markets, further expanding the influence of "Made in China" in global segmented fields.