Roblox has introduced Moments, a new feature that lets players capture, edit, and share 30-second in-game clips. Currently in beta, Moments aims to help users discover new games while offering creators fresh tools and brand integration opportunities.

Unveiled at the Roblox Developers Conference, Moments allows users to trim clips, add music via Roblox’s partnership with DistroKid, and publish them for the community to explore. Viewers can react to videos and instantly join the featured game. The platform has already seen millions of screenshots and video captures, with Roblox-related content amassing over a trillion views on YouTube.

For developers, Moments includes new APIs, including Captures, Upload, and Recommendation, enabling custom content systems, highlight reels, and trending showcases. Roblox is also sharing the source code to encourage experimentation. Moderation and safety measures are in place, and the feature is currently available to users 13 and older.

Moments complements Roblox’s broader creator initiatives, including licensing partnerships with brands like Netflix, Lionsgate, and Sega, turning the platform into a space where official content can expand within games while engaging its largely Gen Z and Gen Alpha audience.

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