Holidays and seasonal events are golden opportunities for promotion. If you need to do press release distribution for a seasonal marketing campaign, the right timing and angle can put your brand front and center during peak buying periods.

Why Seasonal PR Works

• Taps into heightened consumer interest

• Aligns with trending topics and media coverage

• Creates urgency for limited-time offers

Crafting a Seasonal Press Release

1. Tie into the season – Highlight how your product or service fits the occasion

2. Use emotional appeal – Holidays often spark sentimental connections

3. Offer exclusivity – Limited editions or special deals attract attention

Best Timing for Seasonal PR

Send your press release 3–4 weeks before the key date so media outlets have time to feature it.

Distribution for Maximum Impact

Leverage local media, lifestyle magazines, and online shopping blogs. Platforms like DoPressRelease can distribute your release to seasonal trend reporters and bloggers worldwide.

Conclusion: Seasonal press releases are short-lived but high-impact. With smart timing and strong storytelling, they can deliver impressive results in a short window.