In the current fast-paced digital world, small, medium, and large companies are adopting digital signage as a way of communicating, promoting, and engaging with customers. Digital signage provides a lively means of communicating information in retail stores and restaurants as well as corporate lobbies and healthcare institutions. This increased demand has created an opportunity for businesspersons and IT service providers to venture into the market as resellers of digital signage. White label digital signage solutions are an excellent opportunity to create a scalable business without investing much in development for those who are interested in such kind of business.

Digital Signage Reseller: What is it?

A digital signage reseller is a third-party corporation or person that sells digital signage software and hardware solutions created by another corporation. These services are marketed by the reseller to end-users’ restaurants, schools, hotels and retail shops--usually under the reseller’s name. Resellers do not have to develop software but can acquire a ready technology developed by the provider to offer an entire solution that may be charged on a subscription, license or hardware purchase basis.

The model enables companies that have a good sales network, are local or have knowledge in a particular industry to rapidly provide a valuable service without having in-depth technical knowledge.

Why Become a Digital Signage Reseller?

There are a number of benefits of being a digital signage reseller:

•       Low Barrier to Entry: You can start your own business with minimal technical investment, since you have ready-made software, and a support team behind you.

•       Recurring Revenue: The majority of digital signage solutions are on subscription basis thus enabling resellers to create a steady stream of income.

•       Custom Branding: Resellers have the ability to completely brand the product with white label solutions which increase credibility and customer confidence.

•       Increasing Market Demand: With the increased digital signage adoption by more industries, the potential of resellers to serve niche markets also increases.

What is White Label Digital Signage?

White label digital signage enables resellers to rebrand and resell an entire software platform as their own. The original software provider develops, update, infrastructure, and support, whereas the reseller does the marketing, sales, and customer relationship.

Using a white label solution, you can:

•       Place your business logo, name, and domain on the platform.

•       Personalize the user interface and dashboard to enhance a smooth brand experience.

•       Provide multi-tenancy to serve a number of clients on a single system.

•       Set prices, package and bill to have full control of business.

This suits marketing agencies, IT consultants, AV integrators, or entrepreneurs who wish to expand their brand without having to deal with the software development process.

Key Features to Look for in a White Label Digital Signage Provider

Since becoming a reseller is a complicated matter, it is important to select the correct platform. Here is what to watch out:

1.     Cloud-Based Platform

 Cloud-based digital signage guarantees remote management, simple implementation, and automatic upgrade.

2.     User-Friendly Interface

 With drag-and-drop functions and templates, your clients must be able to create and schedule content without difficulties.

3.     Template & Content Library

 Free templates, restaurants, retail, and corporate ready-made templates make the user experience better and save time on setup.

4.     Scalability

 Make sure that it is a solution that can scale as your business scales, multiple screens, locations, and users.

5.     API and Integration Functionalities

 For more sophisticated customers, third-party integration (with POS systems or data dashboards, etc.) and API access could be a sales feature.

6.     Support & Training

 White label programs are supposed to provide onboarding, training materials, and customer support so that you can succeed.

Reseller Marketing and Selling

After you have your white label digital signage platform in place, you are ready to sell your solution:

•       Focus on Local Businesses: Restaurants, gyms, clinics and retail stores are good early customers.

•       Free Demos: Demonstrate the ease of updating screens and executing promotions in real-time.

•       Bundle Hardware & Services: Offer installation, setup and content creation and make more money with the software subscription.

•       Stake Your Claim as an Expert: Find verticals where you can be considered an expert in (i.e., a niche where solutions can be tailored) e.g., the specialized vertical might be digital signage in salons, or in menu boards on a truck.

Nento: Digital Signage Reseller Power-Up

In case you are looking to find a trusted partner to start your reseller business, Nento offers a powerful cloud-based white label digital signage that is tailored to resellers. Nento gives you the tools to take your product to market quickly with customizable branding, a complete content library, and reseller support.

Are you an agency growing your service offering or an entrepreneur in need of recurring revenue? Nento gives you all the tools you need to get ahead.

Final Thoughts

Digital signage is a growing market, and resellers have an excellent opportunity to ride the wave. With the help of white label digital signage, you will be able to provide a high-tech product with your brand name, form a long-term client base, and receive recurring payments, without having to deal with software development.

Being a digital signage reseller is not a side hustle but a way to a scalable and future-proof business with the right strategy and a powerful provider.