Case Study: Scaling a Home Essentials Brand with SpectrumBPO’s In-House SEO Team

When it comes to growing your product visibility on Amazon, SEO is no longer optional—it’s essential. But who should handle it? Freelancers might seem like a budget-friendly choice, but when your brand is aiming for scale, consistency, and long-term visibility, the results often fall short. That’s where a professional Amazon SEO agency like SpectrumBPO makes the difference. After investing six months with freelancers and seeing less than a 10% increase in visibility, the brand turned to SpectrumBPO, an experienced amazon seo agency, for a more structured and results-driven approach.

Based in Richardson, Texas, SpectrumBPO is an Ecommerce Growth Agency with 400+ in-house experts. In this case study, we’ll explore how their team helped a mid-sized brand outperform its competitors—after failing to grow with a freelancer-led SEO approach.

The Challenge: Limited Growth with Freelancers

In late 2023, a mid-range home essentials brand selling on Amazon for over two years hit a wall. They had relied on freelance SEO help from various marketplaces, hoping to improve their organic rankings and conversions. Unfortunately, the results were mixed at best.

Key issues included:

• Inconsistent keyword strategy across listings
• Generic content that failed to reflect the brand voice
• No backend keyword research or indexing tracking
• No alignment with Amazon’s evolving A9 algorithm
• Delayed communication and lack of accountability

SpectrumBPO’s Solution: SEO with Structure, Speed, and Strategy

Upon onboarding, SpectrumBPO assigned a dedicated SEO team—consisting of a strategist, copywriter, and performance analyst—to handle the account. And the biggest shift? The brand now had a trusted ecommerce service provider managing not just SEO, but also PPC strategy, listing design, and brand protection—allowing the owners to focus on business development, not micromanagement. The first week involved a full SEO audit that revealed:

• 30% of listings lacked backend keywords
• Bullet points were stuffed with irrelevant terms
• Titles didn’t follow Amazon’s best practices
• A+ Content had poor keyword relevance

Unlike freelancers who focus solely on copy, SpectrumBPO took a 360-degree approach:

• In-depth keyword research using Helium 10 and Brand Analytics
• Competitor gap analysis to find missed ranking opportunities
• Listing rewrites tailored for conversion and discoverability
• Backend optimization with tracking and indexing reports
• Ongoing monitoring of rankings and performance shifts

The brand also benefited from consistent communication, weekly reports, and fast implementation—something they never had with individual freelancers.

Real Results in Just 60 Days

Within two months of switching from freelancers to SpectrumBPO’s in-house team:

• Organic rankings improved for 75% of their primary keywords
• Amazon Best Seller Rank (BSR) jumped in 4 key categories
• Monthly traffic increased by 41% without increasing ad spend
• Sales grew by 36% due to higher visibility and conversions
• The number of indexed keywords more than doubled

Why SpectrumBPO Beats Freelancers

This case proves that fragmented SEO efforts from freelancers can’t compete with a structured, team-led strategy. SpectrumBPO’s 400+ experts bring deep knowledge, real-time adaptability, and cohesive execution under one roof.

Freelancers might optimize listings—but SpectrumBPO optimizes growth.

So, if you're tired of chasing small improvements and ready to scale with a long-term partner, SpectrumBPO’s Amazon SEO solutions offer the accountability, expertise, and performance you need to win on the world’s biggest marketplace.

usefull resources :