The Colombia honey market is witnessing gradual but steady growth due to rising demand for natural sweeteners and health-oriented products. The country’s diverse floral biodiversity supports honey production across different regions, making Colombia a key supplier in the Latin American market. From organic honey for premium consumers to conventional varieties for mass consumption, the market is gaining attention from local beekeepers and international buyers alike. Additionally, the growing use of honey across food, cosmetics, and pharmaceutical industries is fueling its domestic and export value.

Colombia Honey Market Size

The Colombia honey market has been steadily expanding, with its value estimated at approximately USD 120 million in 2024. This growth reflects rising domestic consumption, increasing demand for natural sweeteners, and enhanced beekeeping practices supported by local and international initiatives. Colombia’s rich biodiversity and favorable climatic conditions make it an ideal environment for honey production, leading to high-quality output both for domestic use and export. The growing popularity of honey in urban households, restaurants, and health-conscious consumer segments contributes significantly to this size. Moreover, honey's application across multiple industries—such as food and beverages, personal care, pharmaceuticals, and wellness—is broadening its market scope. Large supermarket chains, e-commerce platforms, and natural food stores are also expanding their honey offerings, reflecting increasing shelf space and consumer interest. With rising disposable incomes and awareness about the benefits of natural and organic products, honey consumption is expected to continue its upward trajectory in Colombia. The steady size increase sets the foundation for investment opportunities across the value chain, from production and processing to packaging and export. This growth trajectory also aligns with the global shift toward health and sustainability, making Colombia an emerging player in the Latin American honey market.

Colombia Honey Market Trends

Several key trends are shaping the future of the Colombia honey market, each contributing to its evolving dynamics. First, the shift toward organic and sustainable honey is becoming increasingly pronounced, with consumers showing a growing preference for products free from pesticides, additives, and synthetic processes. Colombian producers are responding by adopting eco-friendly practices and securing certifications to meet both domestic and export market standards.

Second, functional foods and nutraceutical trends are driving honey’s popularity, especially in urban areas where wellness products are gaining strong traction. Honey is being incorporated into immunity-boosting supplements, natural remedies, and even performance-enhancing health foods.

Third, e-commerce adoption is expanding the reach of honey brands. Online platforms are making specialty and artisanal honeys more accessible to both local consumers and international buyers.

Finally, collaborations between beekeepers, cooperatives, and sustainability-driven organizations are encouraging the integration of traceability and ethical sourcing, allowing Colombian honey to compete more effectively on the global stage. These trends are collectively pushing the market into a more modern, premium, and purpose-driven direction.

Colombia Honey Market Opportunities and Challenges

Opportunities in the market include Colombia’s favorable climate and biodiversity, allowing for year-round honey production. Export potential to countries demanding organic and raw honey—such as the U.S. and Germany—offers a lucrative avenue for producers. Additionally, government support for small-scale apiculture businesses opens opportunities for community-based income generation.
However, challenges persist, including vulnerability to climate change, threats from pesticides, and disease outbreaks in bee populations. Quality control and certification issues also create hurdles in tapping into premium international markets. Infrastructure gaps and limited awareness among rural beekeepers can further limit scalability.

Colombia Honey Market Segmentation

Breakup by Product Type

• Organic
• Conventional

Breakup by Application

• Food and Beverages
• Personal Care and Cosmetics
• Pharmaceuticals
• Others

Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channel
• Others

Colombia Honey Market Growth Analysis

The growth of the Colombia honey market is being driven by a combination of economic, environmental, and consumer behavior factors. The increasing demand for natural sweeteners as healthier alternatives to refined sugar is at the core of this upward movement. Colombian honey, with its natural richness and floral diversity, is ideally positioned to meet this demand. As consumers become more aware of the health benefits of honey—including its antioxidant, anti-inflammatory, and antibacterial properties—its integration into daily diets is increasing.

Growth is also supported by government initiatives promoting beekeeping as a sustainable livelihood in rural areas. Training programs and funding support have led to an increase in small-scale producers entering the market. Meanwhile, Colombian exports are growing, particularly to North America and Europe, where there is significant demand for organic and fair-trade honey.

The development of specialty honeys, such as eucalyptus or coffee blossom varieties, is expanding product portfolios and catering to gourmet and premium segments. Additionally, advances in packaging, branding, and logistics infrastructure have contributed to better market access and visibility for Colombian honey brands.

Colombia Honey Market Forecast (2025-2034)

The Colombia honey market is expected to exhibit a CAGR of 5.10% between 2025 and 2034, with the market value forecasted to grow from around USD 120 million in 2024 to approximately USD 195 million by 2034. This projected growth reflects the sustained consumer shift toward natural, healthy, and organic products across multiple applications. As health awareness continues to rise, honey is likely to remain a favored product in functional foods, holistic medicine, and clean-label cosmetics.

Digital transformation will also influence future growth. Online sales of honey, including artisanal and specialty varieties, are projected to rise sharply due to increased e-commerce adoption. Furthermore, the export potential of Colombian honey is set to expand with the improvement of international trade relationships and compliance with global organic standards.

Technological improvements in beekeeping techniques and honey extraction processes will further enhance production efficiency and quality. Enhanced marketing strategies, product innovations such as honey sticks and infused honeys, and sustainable packaging will play a key role in winning over eco-conscious consumers.

Colombia Honey Market Competitor Analysis

The competitive landscape of the Colombia honey market includes both global and regional players focusing on innovation, product quality, and distribution efficiency. The market is moderately fragmented with strong opportunities for branding and differentiation in organic and specialty honey segments.

Key Companies Covered:

Abundant Honey Group – Offers diversified honey variants targeting organic and conventional buyers globally.

North Dallas Honey Company – Specializes in raw and unfiltered honey with premium quality standards.

GloryBee Natural Sweeteners Inc. – Focuses on sustainable honey sourcing and organic product lines.

Ambrosia Honey Co. – Known for premium packaging and gourmet honey offerings.

Oneroot Inc. – Provides organic honey with traceability from eco-friendly farms.

Wedderspoon Organic – Leads in Manuka honey and organic honey products for wellness and skincare.

Others – Includes several local producers focusing on artisanal honey and small-batch production.